Building digital ecosystems to minimize operational inefficiencies and drive measurable business growth.

Currently pursuing a Master's in Software Systems Science, with 4 years of experience bridging Technology & Business across MarTech and Product Management. I combine Data Analytics with strategic Digital Marketing to build scalable solutions, from optimizing engineering processes at Infineon to driving $1.8M in e-commerce revenue.
Completed a BS in Computer Science spanning Human-Computer Interaction, Web Engineering, databases, and entrepreneurship, building a versatile technical foundation.
Combined a passion for digital marketing with technology. Drove $1.8M in e-commerce revenue, launched SaaS products across US & MEA, and built data-driven marketing pipelines.
Moved to Germany to deepen expertise in software architecture, cloud deployment, and applied AI.
Inside the Automotive division of semiconductors: from web optimization and project management to R&D Execution Governance. Driving continuous improvement in processes and tools through data, design storytelling, and moderation, while building an AI solution for root cause analysis.
2026
Built an internal RAG-based AI tool at Infineon to digitalize Root Cause Analysis for engineering teams; an AI-powered solution designed to educate users on the methodology while providing a more intuitive and user-friendly experience.
2022
Built a sustainable e-commerce platform for US office equipment retail. Transitioned legacy websites to custom Shopify stores, populated with automated listings and quality content, fully integrated with CRM and CMS, and driven by organic and paid marketing.
2025
Developed a Machine Learning model to predict German hourly day-ahead energy prices using Python, Pandas, and Scikit-learn.
Data-driven marketing strategies including Graphic Design, SEO, SEA, Analytics, and conversion optimization.
Building modern, performant web applications, from wireframes in Figma to production-ready apps with a modern web stack.
End-to-end product enhancement and launch, leveraging deep customer insights to drive successful GTM initiatives.
Munich, Germany
Driving operational governance and continuous improvement in Automotive Microcontrollers by bridging management and engineering; developed AI-powered '5 Whys' web app for Root Cause Analysis and leveraged Atlassian, UX, and data to optimize workflows.
Islamabad, Pakistan
Built Go-to-market strategies and launched SaaS solutions in the US and MEA region. Engineered e-commerce ecosystems driving $1.8M in annual revenue with <5% ad spend. Managed cross-functional R&D and Marketing teams to generate 500+ leads per quarter through optimized landing pages, targeted ads, and email marketing.
Bamberg
Co-leading a Hochschulgruppe in Bavaria in volunteering and promoting children's rights through campaigns and projects.
Islamabad, Pakistan
Launched multiple impactful projects for the community, targeted towards young professionals and adolescents.
Islamabad, Pakistan
Served as Regional Head for Customer Experience & Business Development, enhancing the exchange product and partnerships.
Highlights
Seminar: "The Hidden Dangers of Smart Homes: Technology-Facilitated Violence in the IoT Era"
Projects: Deployed a Java Spring Boot app on Google Cloud; managed a Data Stream System with CQL queries; and built an ML model for German hourly day-ahead energy price prediction using APIs and Python.
Thesis: "Governing AI Tool Usage in Data-Sensitive Corporate Environments: Balancing Innovation and Risk"
Courses & Projects
Courses in Focus: Web Engineering, Software Project Management, Software Quality Assurance, Software Testing, Data Communication & Networking, Database Management System, Human Computer Interaction
Final Year Project & Thesis: "Web-Based Assessment System for Computing Programs of the University" using ASP.NET MVC Framework, C#, HTML, CSS, Bootstrap, and SQL
Minimal. Content-first. Purposeful motion.
Next.js 16, React 19, TypeScript, Tailwind CSS v4, Framer Motion, React Three Fiber
Teal and Blue-Green sit adjacent on the color wheel, grounded by Charcoal and Whitesmoke neutrals. A 135-degree gradient accents the brand identity.
Geist Sans and Mono, one superfamily for instant hierarchy. Tailwind's 4 px-aligned type scale (12 to 36 px) with weight contrast for Swiss-style clarity.
4 px base grid: every gap, padding, and margin is a multiple of 4. Corners are tokenized at 8 px (pills), 16 px (cards), 24 px (panels), and full-round for buttons.
Reusable cards, timelines, badges, and glass-morphism patterns built for consistency across every section.
Spring-based Framer Motion animations, scroll-driven parallax, magnetic cursor, and reactive card glow.
I believe in learning and growing together. If you're looking for someone who bridges technology and business, I'd love to connect.